So forgive me if the blog page is cluttered up with random advertising.
Oh and of course an e-Cookie for those who clicked on the advertising ^^
Thursday, August 26, 2010
Blackle?
Recently I came across this website called blackle.
It is essentially Google with a black screen. The theory is that by making the computer use black light instead of white light, it will reduce the energy usage of the computer by a certain amount.
Now back to our normal web activities, what web page do we most often used. Why hello there Facebook.
Facebook's default page is blue banner on top, and the rest is white. White is used because its a neutral color so that colors can just blend in easily.
Just to spark a thought, what if Facebook has an option to make its page black instead of white (or a darker shade of white) in order to conserve energy, would it be accepted well by the users?Knowing that most consumers lately are getting bombarded by 'Green' efforts by companies.
I know as a marketing student that it would be bad for companies using Facebook because black doesn't really allow products to be advertised on Facebook. But as a consumer, what do you think?
Tuesday, August 10, 2010
Mentos Cola - an Explosive Paradox?
When you were a bit younger (or bored) have you heard the joke about mixing Cola and Mentos to produce a hillarious explosion. I don't want to go to details of how that is possible - other than it is apparently possible. There are tons of youtube experiments an
d even TV shows like Mythbusters has proven how hillarious the explosion is.
The good marketing people in Mentos discovered a use for the association between Mentos and cola and they have released a new product based on these two things.
Say hello to Mentos Cola. The explosive cola hit.
I am not going to comment about how the product is going to be succesful or not or how they are using the explosive association to draw the connection to the brand to create a brand awareness. I don't want to put that in my mouth for fear of my gut exploding.
From hillarious experiment to a new product launch. Comment.
Post 3 - Death of Free Stuffs?
I don't know about you, but I'm annoyed at the recent shutting down of one of the largest free manga reading website on the internet. Even though for those who know how to use it its a major annoyance, but for some who don't know how to you can say goodbye to reading free mangas online (hint: go to the scanslation website and then read it or download it from them). One of the reason they shut it down was because publisher's starting to get annoyed at all the users (read: cheap bastards like us) reading manga for free on websites and not paying a single cent.
If you're like me and paying attention to online distributions of mangas and animes, it is noticeable that there are conflicts between fansubs (awesome people who scans and translates for our benefit) and licensees (bad people who purchased the series commercially and then own the license to distribute it).
Now taking the context out of this debacle - it is a growing concern between the free users and
big businesses that wants our hard earned money for those. Usually involving musics, films, books,etcs.
It is not only for mangas, businesses are now protecting their intellectual property on free sharing websites such as youtube. A few years ago, if you would youtube a movie for example you can view a movie for free without paying a cent. But nowadays, even if you use a soundtrack for a movie, advertising or even music tracks without acknowledging the company that owns it can get your videos taken down.
While I know that this debacle has been going on for some time, it has just hit me hard lately because of essentially a big business is attacking fan based community that helps out other people in the community.
Invasion of free rights? Or is it a necessary way for businesses to protect their share of the consumer market?
The once great website:
Thursday, August 5, 2010
Post 2 LOOK AT ME. LOOK AT YOUR BLOG! IM ON A BLOG!
IM ON A HORSE!
LOOK AT ME. LOOK AT YOUR MAN!
I'm pretty sure you've heard of this particular advertising on the internet. It is now almost an internet
phenomenon, ranging from video spoofs, image macros and even ranging from internet memes.
Here's one
The success of this particular advertising is because it is designed as a viral advertising, it is all over social media networking site such as youtube, facebook, Twitter, Reddit.
But is it a popular only as a meme or is it an actual advertising success?
The advertising has earned a success at Cannes ad festival - showing that is is indeed a success as an advertising.
As a final note, do you think that advertising nowadays to be succesful needs to be on social media sites? Or a viral advertising is only as a means of promotion stunt?
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