When you were a bit younger (or bored) have you heard the joke about mixing Cola and Mentos to produce a hillarious explosion. I don't want to go to details of how that is possible - other than it is apparently possible. There are tons of youtube experiments an
d even TV shows like Mythbusters has proven how hillarious the explosion is.
The good marketing people in Mentos discovered a use for the association between Mentos and cola and they have released a new product based on these two things.
Say hello to Mentos Cola. The explosive cola hit.
I am not going to comment about how the product is going to be succesful or not or how they are using the explosive association to draw the connection to the brand to create a brand awareness. I don't want to put that in my mouth for fear of my gut exploding.
From hillarious experiment to a new product launch. Comment.
Good video and picture use, not too text heavy. This is a blog post I could get use to reading.
ReplyDeleteLooking forward to further installments.