IM ON A HORSE!
LOOK AT ME. LOOK AT YOUR MAN!
I'm pretty sure you've heard of this particular advertising on the internet. It is now almost an internet
phenomenon, ranging from video spoofs, image macros and even ranging from internet memes.
Here's one
The success of this particular advertising is because it is designed as a viral advertising, it is all over social media networking site such as youtube, facebook, Twitter, Reddit.
But is it a popular only as a meme or is it an actual advertising success?
The advertising has earned a success at Cannes ad festival - showing that is is indeed a success as an advertising.
As a final note, do you think that advertising nowadays to be succesful needs to be on social media sites? Or a viral advertising is only as a means of promotion stunt?
