IM ON A HORSE!
LOOK AT ME. LOOK AT YOUR MAN!
I'm pretty sure you've heard of this particular advertising on the internet. It is now almost an internet
phenomenon, ranging from video spoofs, image macros and even ranging from internet memes.
Here's one
The success of this particular advertising is because it is designed as a viral advertising, it is all over social media networking site such as youtube, facebook, Twitter, Reddit.
But is it a popular only as a meme or is it an actual advertising success?
The advertising has earned a success at Cannes ad festival - showing that is is indeed a success as an advertising.
As a final note, do you think that advertising nowadays to be succesful needs to be on social media sites? Or a viral advertising is only as a means of promotion stunt?
i reckon that viral advertising definetly gets people looking at products and brands. they mightn't necessicarily sell that particular product that well but it definetly creates a brand identity.
ReplyDeleteBut when you refer to the success of it you state it has earned success at the ad festival, but is that true success or was the true aim to sell the product?
Good comment from Matt there -the awards at Cannes generally focus on production and content, not necessarily on the impact on the company's bottom line.
ReplyDeleteBy the way, nice image editing!