Recently I came across this website called blackle.
It is essentially Google with a black screen. The theory is that by making the computer use black light instead of white light, it will reduce the energy usage of the computer by a certain amount.
Now back to our normal web activities, what web page do we most often used. Why hello there Facebook.
Facebook's default page is blue banner on top, and the rest is white. White is used because its a neutral color so that colors can just blend in easily.
Just to spark a thought, what if Facebook has an option to make its page black instead of white (or a darker shade of white) in order to conserve energy, would it be accepted well by the users?Knowing that most consumers lately are getting bombarded by 'Green' efforts by companies.
I know as a marketing student that it would be bad for companies using Facebook because black doesn't really allow products to be advertised on Facebook. But as a consumer, what do you think?
