i Takeaway - The Takeaway of the Future

Recently I've stumbled upon this new iphone application, its called itakeaway.



The application is really simple, register your information and then you can order takeaway food from a registered merchant in the application.

The application can also list up your list of favorite foods, integrate google map to locate the closest restaurant to your place as well as securely linking your transaction to debit and credit cards. All this in the convenience of your palms. It is also the first iphone application that does so in the future.

The biggest problem with iphone application is, even though iphone has such a large penetration rate, it is not yet the premier telephone for people, in the sense that the large success rate of applications such as these is that it relies on the number of people connected on iphone.

While this application has recently launched in the Melbourne food and wine festival, engaging the correct target audience. It does fit a lot of gaps according to the chief inventor Tony Peter.

With the iTakeaway, it gives restaurants more place to advertise their products and services also giving them more penetration, awareness as well as coverage.

For me though, it will give me more reason to be lazier in take aways so I guess it's a win for me!