You're Flipping Me!

Quite recently, Big M announced their winning flavor of their competition to bring back old favorite flavors.

Out of a selection of a number of flavors, customers needs to choose one that they like the most and then Big M will bring back those flavors.

After some period of the competition, Big M finally announced 'Egg Flip' flavour to be the relaunched to the market for a limited time period.



For one, I have fallen victim to this marketing campaign, having no idea what Egg Flip means, thinking that its a strange hybrid of egg nog and milk, I decided to give this flavor a taste and surprisingly they're pretty good.

Big M uses advertising to create interest and uses retailers such as Coles and 7-11 specials on Egg flip flavor for customers to try it out (the first time I came to Coles to get it, it was sold out!)

They even have a Facebook fan page!



Quite a number of companies have been using competition as a way to involve themselves with customers and to give them a say on the company. One of the more recent competition was the Smith's flavor contest - where customers are given a chance to create a Smith's flavored chips and then the winner will be made into an actual product.



I personally think competition is a great idea, it involves the customers, and companies that are using it needs to manage so that customers know about it, as well as getting the idea across to generate interest.